Maybe you are just starting out with creating image-based display ads, or maybe you want to improve the performance of your existing display ads. In order to know more about what is ott advertising, you can go to our website. Here are some tips to make your ads effective and targeted:
Use text, images, and color schemes effectively
Experiment with different types and designs of display ad content
Try to take advantage of the templates in the Ad Gallery
Create display ads based on existing text ads
Display ads offer a wide variety of options, so we recommend that you take the time to experiment with different frames, colors, and content for the best results. You want an attention-grabbing ad, don’t you? What makes display ads attractive?
Include a clear, firm call to action on the button or elsewhere
This is quite important, especially if the ad is in the form of an image, because the audience may not know which part of the ad can be clicked. Sometimes, if your ad really blends well with a particular website, the audience may not even realize that your ad is an ad! Don’t make them guess. People also want to know what actions they can take if they click on your ad: “Learn more” or “Buy now”. Help them to know what will happen when the ad is clicked by letting them know in advance.
Try different advertising ideas
Get creative ideas that flow with a display ad template. Emulate your existing and successful ads found on your website or modify the ad ideas to suit your needs.
Include prices, promotions, and exclusive offers
If you have something in particular to offer, make sure your customers see it. Usually, people do searches to make a decision on something. Give them what they need to help them make decisions. Using terms like specials, coupons, discounts, promo codes, and great deals is a great way to let people know that you have a few offers.